Thursday, January 30, 2020
How ‘Dark Patterns’ Influence Travel Bookings
We’re just teenagers, but most of us do know how to work technology more better than our parents. Say they’re having trouble booking a flight to Mexico this summer, you hop onto OneTravel or any other booking site. “38 other people are trying to book the same flight as you.” Are they really? Dark Patterns are used, which is a “user interface” that tricks users into doing things, in this case, OneTravel is trying to make you buy this flight right now since “38 others” are also as well. How could that be? Ophir Harpaz posted about her experience with OneTravel and wondered how did they come up with 38.
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